• Date
    • October 2005 and Travel
  • Scope
    • 1,000 sq. ft.
  • Location
    • New York, NY. Locations Tbd
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A.L.S. Traveling Science Exhibit

Project A.L.S is a medical research foundation dedicated to finding a cure for ALS–a degenerative motor neuron disease, otherwise known as Lou Gehrig’s disease. Our challenge was to create a traveling exhibit that embodied the mission of Project A.L.S., as well as to provide an introduction to the mechanics of a horrific disease with a view into the ground-breaking science by Project A.L.S. researchers and clinicians.

Most of the medical research takes place on a microscopic level. Our approach was to conceptually magnify the microscope slide, then overlay a mask carrying descriptions of medical and scientific explorations. The primary exhibit consists of large glowing images of the microscopic world, punctuated by high-definition animations of motor neurons and physical models of relevant microscopic bio-structures. A translucent, perforated polycarbonate mask with silk screened type overlays these micro-views, mirroring medicine’s partial but developing understanding of A.L.S.

MEDICAL ANIMATIONS
Three custom medical animations were commissioned and strategically employed to do the heavy-lifting for the difficult content. The animations visually floated–emerging out of each glowing surface. The productions provided a brief yet dynamic glimpse into the micro-world of our intricate nervous system and some of the ways a cure may be found for ALS and other motor neuron diseases.

interact with dynamic large-scale experiments that explore nature’s most powerful phenomena.By doing as well as seeing, visitors will find themselves caught up in the adventure of experimental science and in the imaginative and creative processes of scientists. From planning, concept through development, EVD has partnered with MSI througout the design process and has played a key role in developing an interpretive dialogue that will provide rich, compelling context to these dynamic, visceral experiences.